It all started with four little letters. Good Fucking Wine was the first alcohol brand in the USA to take on censorship head on and put everyone's favorite 4-letter word front and center on our labels. 

It clicked. People loved us. And the rest is history.

But there are so many other colorful ways to express yourself that go beyond that one (pretty great) word. 

So we expanded. Adding new labels and new products from around the world. Each one, overdelivering on taste and quality, all designed for edgy people who really know how to have a good fucking time. 

It's about fun. It's about freedom. It's about daring to be different. It's about Profanity for Life